I know how people struggle against this concept - the thought is abhorant to us, why we are a free people, we make our decisons based upon our own understanding in a total vacuum right?
Except as I say, the imperical evidence is that we do indeed do as corporations wish us to do.
1. Corporations are unlikely to long spend large amounts of money on something that does not work
2. Corporations spend billions on advertising and marketing and.... information camapigns that establish awareness and preference. Sometimes research discovers these preferences and uses them to their advantage, other times they simply implant preferences, still other times they actually create realities for us and we rarely know it has happened.
Consider PR campaigns by energy companies. Most of them go right by us. They need not advertise their product because for the most part we cannot opt for one energy source over another - they are forced upon us. That new train commercial with the smart car - what are they selling? certainly they are not attempting to convince us to use their trains. they in fact are conditioning us to accept the transport of products using their trains. Health insurance companies never EVER advertise that their products are cheaper or more efficent, they tellus that they are dependable, that they care about us, they want us to be healthy. That is PR - and it works
We know it works because companies pay billions and they have feedback mechanisms that indicate that indeed their goals are met - or THEY WOULD NOT SPEND THE MONEY.
If a new PR/marketing/advertising campaign comes out and they find a 12 percent increase in sales of their products - what has happened? They have either taken that market share from another company or produced a new market share - either is inflicting itself upon your free will. Each individual must always believe that they have the free will to select coke over pepsi, both or neither but that sense of free will is essential for those pr campaigns to work.
If I get that car, women will like me - is a strong motivation to for a male to purchase the car - but the car has nothing to do with getting women, it has to do with safety and transportation. Our free will has been bent now to believe that a car will get us laid. Furthermore, the woman is influenced into thinking that the man with that car is more viril - they as well have given up some of their free will while believing all the time that they HAVE that free will by being able to select the particular man who drives that car.
Fact is that this sort of thing is quite perfected and in so being, you are not in posession of free will quite so much as you are led to believe - where even that being led to believe is robbing you of free will.