That doesn't matter, the name is a cute catchy play on words and Obama himself thinks it is a great deal.The article I just read said the expected return on these accounts was 2% a year and that the maximum balance was $15,000. If true, that makes the accounts pretty useless.
As a general rule, no risk means no return. A risk free 2% return is lucky to beat inflation in a given year. Worthless. And $15,000, even adjusted for inflation, would probably last about one year in retirement. Worthless.
It just needs a few hundred million spent on media promotion. Just like we are doing with Obamacare.