Tesla will never be anything but a niche automaker. Period. They don't sell an affordable car, truck or SUV like the legacy automakers, and they never will. Next year, I'll be able to walk in a Ford dealer, plop 22k down and drive away with a new hybrid pickup that gets 40 mpg and has most of the modern tech available in other cars.
VW just started selling the I.D.4, a fully electric starting around $30k.
Chevy still sells the Bolt, fully electric, 300 miles range, and around $30k
These are just the tip of the iceberg the USS Musk is going to crash into in the next 5 years.