You should transplant when your roots are looking dense in your media ie they are running out of room to grow. Just pop ya plant out of its pop when its a little drier and take a look.
I am only on my second grow, on my first i went from a small pot to a 10ltr, then to a 15ltr. This time i went straight to the 15ltr, and i think my plant didnt like it. as the next time i watered with the same strenght of nutrient, i got nutrient burn and the previous watering i didnt. And it took abit of time to recover. Also i am finding that i only water my plant every 7 to 10day at the moment because its not big enough yet to drink all the nice goodness. But i dont know if thats a good thing or bad to be honest.
I am only a newbie myself, so maybe some of the more experienced guys could give us both some advice.