1 mine is in a 3 by 3 area and it gives great light penetration to 10 plants in 2 galllon bags easy
2- take your hand start at the bulb lower it until the heat isnt so intense theres where ya want it. you will either need to stack you plants on totes and drop em down as they grow taller or you need a pully system that raises the light as they grow
3-you can flower whenever you want. i usually flower at 6 weeks when my plants reach 3 feet. flowered at 3 ft theyll end up putting on a foot maybe a little less . the longer period of dark means the plant is gonna stretch to the light. thats why the grow so much taller in flower..
here are some that i grew under my 400 at the same time ....a lot of this is gonna be trial and error, you will learn something new with every grow and youll get to know what works best for you....someone told me id never get 15 under the 400 but proof is in the pudding...again though i dont go for the 7 foot plants i keep em at about 4 feet. then i tie em down so the branches fill in nice