Pretty sure when another reputable brand knocks on Sammy's door and ask for something similar...
It only depends on "if", "how much", " when".
Osram does the same at first only for SanLight, now there is a 2nd brand claim to have the same deal with Osram. But could be a subsidiary company of SanLight because the LED moduls look almost identically. But it is also conceivable that they get the same LED modules directly from Osram.
The market is big and competition is reviving the business. Samsung has nothing of this when they consider HLG's unique selling point(special selection bin) and forego further deals with other companies..
They have the capacity to do the same for more companies and the higher the production, the lower the cost and the higher their margin. In the end it's a manager decision...