Wine, for example, can be highly variable in quality, too. For the people who are really into it, they can pick out all the subtle nuances of the grapes, the type of wood that was used to age the wine and all kinds of stuff that would go right past most anyone else. But it is real for them and it is very important to their enjoyment. That's why some people who are tuned into it will pay an extreme amount of money to taste those flavors and experience something that not everyone else will ever know (or care) about.
I have gotten high so many years that getting high isn't really even what I'm looking for from marijuana, anymore. I'm looking for flavors in marijuana that are along the same lines of what some wine people are looking for in wine. I don't smoke to see how "fucked up" I can get. I smoke because I really like the flavor of some strains and I like tasting them. I mean, yeah, I know I'm going to get high, too, but I'm no stranger to getting high, so it's not a big deal to expect that feeling to come from smoking. It's a given (mostly) that I'm going to get high. The flavors, however, do change from strain-to-strain....and I'm a flavor guy. So that's what I look for.
But, as pertaining to this discussion, the preservation of flavor for the consumer, in a recreational marijuana market, is often neglected because of the way the business has to be run. The quality of the flavors are compromised because of improper processing and also because of the packaging in many instances, too. Large growers don't have a cool room full of curing jars with a staff of people going around and burping jars to get the cure jusssst right. They basically dry the buds to the point they can safely package them and away they go to the retailers' shelves where they may sit for months in warm, bright rooms degrading, oxidizing, volatilizing and ultimately becoming unpleasant to smoke -even though it will still get you high.
Bakeries do it all the time with day old bread and baked goods...They reduce the price and then they throw it out after a couple days. If they kept the stuff around for weeks, the bread would be hard as a brick -although you could still get nourishment from it.