Will the Cost of Activated Charcoal go up Thanks to the new Health Kick

So I see this on the news this morning, activated charcoal is going into the new health drink fad, hope this doesnt make a shortage or cause the cost of our filters to go up,, thanks Hollywood
http://www.vogue.com/8712185/activated-charcoal-juice-nutritionist-why-what-how/

Folks been "cleansing" with it for decades, I doubt the price will change much

It's just the new eating disorder, I wouldn't pay any attention to it.

It's brita. They're drinking the wrong part!! You're supposed to drink the clear stuff that comes out, not the stuff in the filter!