What's in a Name?

Just a heads up, this is one of those "LP Threads". I know they're plentiful in this section as of late, so sorry for adding to what some don't want to see.

I am wondering, as I peruse Mettrum's newly updated site, why they are using such a ridiculous system. Why not use well established, reliable strains? I mean there's growers out there producing seeds that are consistent, great strains. Can't an LP just say to their patients, "look, the names aren't all pretty, but the fact is, they are good medicine. So let's be grown-ups and use the strains names so you, the patients, can do their own research about the effects of the strain."?

As far as I knew, it was legal to acquire cannabis seeds in Canada. Does this not apply to LPs who also happen to be allowed to legally propagate cannabis seeds? Can Joe LP buy some killer Northern Lights seeds, grow them, test them, jump through all the hoops, and then sell them to patients as "Northern Lights"?

....yes, I get that selling White Widow and God Bud can carry some political incorrect-ness, but that aside, is it (will it be?) legal?

It depends.

An LP can acquire seeds or plants through legal sources. Seed sellers are not considered legal. The main legal sources are through a DGPL, PUPL, Health Canada's seed supply through PPS, or import it from a legal foreign source through their proper export channels.

So an LP can acquire seeds or plants from a few sources that would have access to any and every available variety, weather they choose to use the name they received the plant or seed as is up to them, just like with having to trust breeders and seed makers on their sources. Same as it ever was...

This is an interesting and debated issue.
Lets look at Cannimed and their product names. Very pharmaceutical sounding, just what you would expect from them. It's obvious from their marketing how they want to be perceived, and who they are targeting.
PNP and Mettrum, well this is a different story. One has created names (strange ones) and the other has gone with a colour coded label. They both have tried to appear professional, and also have tried to differentiate themselves. I'm not a big fan of their approach.

Lets look at if you were to label your product with "street names" such as Northern Lights, or Purple Kush. You might alienate yourself from some of the patients who want pharmaceutical type marijuana. I did say might.
You would help the educated patient with knowing what they are getting.
The big problem as I see it...say I'm selling purple kush, you order it, and it isn't the same as you're used to. They are both purple kush, different phenos, grown differently, and are different. You are not happy. That isn't the purple kush you wanted. Now you want to return it.

HC might not like you using street names. I don't know. We will find out.

There is no doubt as to how the product will be labelled and marketed down the road as the MMPR grows and embraces the recreational market.

This is why patients need to wise up and force their doctors to write multiple prescriptions to allow for shopping and experimentation, not only for new patients, but for the new system too.