Raids on pot-growing operations have turned up Scotts products. Mr. Hagedorn takes that as a good sign of brand awareness, but he fears that some growers would be reluctant to use a mainstream product.
Rollitup.org, a website geared toward the marijuana-growing community, has several forums that debate Miracle-Gro's effectiveness. A user with the moniker Weedqueen12 wrote: "i think [Miracle-Gro] works well." Another user, dannyboy602, countered that Miracle-Gro causes pot plants to "burn and stress."
In the past, Scotts wouldn't have considered pursuing businesses or product lines that generated less than $10 million a year in revenue. But, Mr. Hagedorn said, "We can't operate our business like that anymore."
