Yep.. LEDs are current driven.. whatever extra voltage just flows straight through to the next LED, but still needs that initial base voltage. I've actually seen schematics where they use a red LED to drop the voltage by 1.7v or whatever the red uses, to bring a signal from 5v to 3-3.3v.
I even asked my buddy if I could stick a red at the end of a blue string, as it would've helped me use up the last few volts of a string.. making the drivers more efficient. He got a little ticked at me for continually asking what he already told me couldn't be done. Blah. Buddy's still a gold mine of information.. he's just older and grumpier than me...
Christmas lights are a perfect example... mixed colours/voltages on the same string.
But, back to why the diodes die...
They say the drivers are 550-700mA. They say they use Epistar 660nm's. Never mind that Epistar's 650nm (not 660nm) maxes out at 30mA, but a 624nm red maxes out at 500mA. They make blues that max out at 700mA, but if they list Bridgelux, my guess is they'd use Bridgelux blues over Epistar blues.
http://www.epistar.com.tw/_english/01_product/07_search.php