I cant find the Scoville numbers.... but approx they are twice as hot as Jalepenos. About 7.5 on the old 1-10 scale... {before the Bhut Jolokia came in at a 15}
Obviously most folks aren't eating them fresh, except on a dare. And if you do an Atomic Buffalo Turd {Cream cheese filled, wrapped in bacon and smoked} you loose the visual effect.
The best use is pickled in a jar with cocktail onions on either side. OR in your grow room someplace, clearly labeled as "Federal Agent Pepper".... a special message should a federal agent ever have occasion to see it.