SOUNDS GREAT AND ALL, BUT BY DOING IT THIS WAY YOU ARE CUTTING OUT THE LITTLE GUYS WHO BASICALLY STARTED MEDICAL MARIJUANA TO BEGIN WITH...
I wouldn't think I'd need to say this here, but dude, you really need to smoke something.
Not sure why this is hard to get (had this discussion yesterday with a friend) but renewing online is just (wait for it) NOT MAILING IN THE PAPERWORK. You (patient X) still has to acquire their paperwork be it from their (oregon licensed) GP, their (oregon licensed) local card mill, or their (oregon licensed) local "mom and pop" business. The only difference between traditional renewal and online renewal are: one can pay the processing fee/grower fees with a credit card rather than a check, one don't have to use postage / a return receipt / obsess over where it is in the path, and they *have* to scan in all of the paperwork that would have been mailed in. For someone with my style of anxiety, this would actually be a no brainer if it cost more as opposed to actually costing less (I already have a scanner.)
Marketing wise: Now, if being a mom and pop renewal store you wanted to go the extra step for your clients I would (strongly) suggest instead of railing against the existence of a state run website (that people likely needed to sign up for anyways to track their medicine or for OCD purposes for us self growers that don't transfer anything anywhere.) You could scan in their paperwork and give them a thumb drive with it on it (size should be under 30megs, my packet was 11) that advertises your business (cost to you depending on client load would be equivalent to return receipt 1st class postage if you buy the small thumb drives in bulk.) If you opt for 1gig drives they'll likely be used more frequently but the cost goes up...
In closing, the only people I'm cutting out by renewing online instead of via mail is the US post office, which had nothing to do with medical marijuana (and actively are opposed to marijuana buds and seeds in the mail so I'm ok cutting them out in favor of my sanity and a significantly quicker renewal process.)