"The rumors of a four-episode series featuring the self-proclaimed biggest cannabis dispensary in America, has been confirmed. Discovery Channel will air the reality series, Weed Wars, about Oaklands
Harborside Health Center and the 80,000 patients it serves as well as its eccentric staff. Founder Steve DeAngelo believes once the country sees how this medicine helps sick and vulnerable people they will change their minds about the National laws. We think thats a long shot
Weed Wars fearlessly pulls back the curtain on a once illegal and still controversial world, said Nancy Daniels, Executive Vice President at the Discovery Channel. From the inner workings of the business to Steves distinctive leadership style, Weed Wars is a fascinating glimpse into this highly unique setting. Like Gold Rush or Deadliest Catch, these are guys pursuing their own version of the American Dream.
What Executive VP Daniels fails to mention is Discovery Channels desire to be edgy, youthful and relevant to a younger market so they can widen the scope of their advertising partners. This is another case of cannabis as big business, your symptoms are not their concern. The channels profit margin is. DeAngelo expands his brand, and increases exposure to Bay Area residents, but what about this is genuine activism to further our cause? Nothing. Thats why it wont reach hearts and minds.
Real cannabis activism looks like
Rick Steves ACLU-funded program that was banned from every infomercial slot on Seattles local broadcast network affiliates. Harborsides motives smell fishy, and not just because of their dispensary location by the Bay.
Complex Magazine had a better perspective on the upcoming program: In their continuing effort to be controversial, Discovery Channel is apparently soon going to announce a new show for their line-up that will be similar to Storage Wars; only, itll take place in an Oakland medical marijuana dispensary shop, and will be called Weed Wars.
The name of the show itself doesnt exactly breed confidence that Discovery Channel can champion our message to the masses. Once again outside influences are empowered to shape our issues and present them how they see fit. The subjects of this reality series dress in alternative fashions and confirm all the stereotypes about the kooks who populate this community.
Its not some hole-in-the-wall pot shop thats an embarrassment to its neighborhood, explained Steve DeAngelo.
Just because he is leading the charge to the conglomerate model of cannabis access points, another Wal-Mart style takeover of a product in high demand, doesnt mean he is progressive. Many hole-in-the-wall spots dont embarrass their neighborhoods, stay under the radar and serve the needs of their patients first. And without seeking publicity for the quick buck. This Discovery Channel fiasco will backfire.
The question is will Steve DeAngelo even notice the damage he has done?"