I recently read a post by someone who said they were gonna grow using 12/12 lighting from the start. But that are the benefits of this? I assume it would simply put the plant into flower as early as possible in it's lifetime.
Any thoughts?
You assume correctly.
Growing from 12/12 at the start is just another 'growing technique' like all the others and is used for a specific purpose. Pure Sativas or Sativa dominants, can get a little out of hand with their height if you're not careful and growing them Sea of Green style gets around the problem of having to grow these plants to a full size.
12/12 SOG style growing of pure Sativas and Sativa dominants is a common technique for growing Sativa clones, which gets around the need to veg them to sexual maturity, which usually takes about 6-8 weeks and in the case of a pure Sativa dominant is going to produce some very tall plants if vegged for that amount of time.
Clones grown SOG style with 12/12 lighting from the start simply start flowering when they're genetically ready to start flowering and as they're clones, they'll take on the genetic age of the mother, so if the mother plant is 6 weeks old, the clone is also 6 weeks old, which means you'll only need to veg them for a further 2 weeks until they're ready to flower. This helps to keep the overall height down as you're not vegging them for as long as you would do normally and the yield you lose by the removal of the extra vegging time is made up by the fact that you're growing SOG style, which is lots of small plants, rather than a few big ones.
There are many growing techniques for this plant and a 12/12 clone SOG is simply one of them, designed to get around the height problems with pure Sativas.
I see little point in doing this from seed by the way as you have none of the advantages and all of the disadvantages, 12/12 SOG style growing is really intended for clones - not for seed.