I was going to read that article but Yahoo sucks. This popped up so I didn't proceed.
Before you continue...
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I've never heard of Oath but they can eat bovine dung.
Must be a UK thing because I found the same link without getting that notice.
https://finance.yahoo.com/news/odourless-cannabis-ready-for-market-141615624.html
It looks like it's some form of technology to remove the smell.
"CannabCo claims its PURECANN technology “greatly reduces” cannabis odour when flower is combusted, and makes the smell “virtually undetectable” when dry product is in storage."