It is.
They are counting in cents, so if they can save a little bit, they will do it.
And maintanance is a big issue.
So they are willing to invest in a system, but once the system is running, it must not be too much of a hassle.
I was in a greenhouse similar like this.
They grow lettuce.
Building it was quite a thing, but maintance is low.
It are styrofoam boards with holes, floating on the surface.
The roots are in the water in the bassin.
There are a few systems to get DO in the water.
Some use just ciculation every hour for 5 or 10 minutes.
Others have constant circulation, and some use a venturi as well. But this last one is not used that much, because there are signs that if your bring oxygen in your water in such a way, it can also bring in diseases.
The last thing I wrote, is how I remember it, but it can also be a bit different. So don't get mad if I am mis-quoting.
They hardly care about temperature as long as it stays in a certain margin.
They also do not care to much about light coming in the bassin. You sometimes see some green slimey stuff.
Also they walk in the bassin with their boots.