I appreciate that.
and lets be honest, there are tons of ways to save money if you are a repeat customer.
I'm taking the Allen Edmonds approach (amazing American-made dress shoes) and that is:
First, only offer great products. A product that exceeds expectations and offers a truly beautiful/bountiful/successful harvest.
Second, offer solutions for product defects, i.e. replacement seeds, refunds, pre-orders. By accepting the fact that there was something wrong with our product and making it right does two things: 1)Restore brand confidence with the customer and 2)Provides my business an extra kick in the butt to only put out our best
Lastly, make the product available and affordable to those patrons with brand loyalty. That means offering a competitive price year around, often $20-30 less than competitors. It also means offering a best in class reward system that shows you just how much we are thankful for your repeat business. The reward system tiers (Bronze, Gold, Silver) give the chance to save even more to those that are serious supporters.
All in all I think we've got it down and others will follow our lead.
BTW, Expect a whole new website layout in a few days. It's all done just putting the finishing touches on it.