Maybe they are trying a new marketing approach like those magazines where you build something piece by piece. ''And in this months addition of meccano that guano, earn your bat wings with this exclusive 2 for 1 special offer... but hurry up now, they're flying off the shelves''.
Just maybe this, like 0.000% of magazine company's last addition won't cost one thousand gold coins for the final most important piece. Obviously in this case it's the cocker spaniels make good pets?, I read they suffer from ear infections but that's not so bad. The last dog I had use to put it's back legs in the air and drag it's arse across the sitting room rug.