varity dependent is going to be the big thing, as well strawberrys in their first year after transplant never do to well, The fruit buds are actually formed the season before, so a transplant will have the buds but not the established root system to do well.
also get the fruits off the ground, a good number will rot on the vine that way, for a few plants they sell these perferated trays that go around the plant for that purpose.
Also trimming the first years flowers of is standard practice to give the root system a head start, I think even the year after you are susposto cull some flowers, Culling one flower per plant is a sure way to get giants but not very productive from a weight perspective.
Many varitys once established are hardy, I think the ones that send runners like crazy are the most hardy, I have them growing wild under my blueberrys and they grow back year after year with zero effort (just keeping the rabits/birds/turtles away)
Also something about strawberry's attracts a certain type of bacteria that can eventually make your site unproductive, In commercial plantings they use some type of ground fumigation every other year (I think) just rotate crops when posible.
hear is a great strawberry site, that has info. about alot of different varitys
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http://strawberryplants.org/2010/05/strawberry-varieties/
also Cornel and other agricultural schools put out alot of documents about strawberrys in many states, worth checking into for some semi-local knowledge about conditions.