Unless they can get people doing a decent job... like, yeah the black guy could have done better, but the white guy does well enough... yeah, my business could do better if I didn't discriminate, but so long as it's netting profits over losses... it's all good.
I worked at a bakery. No women had worked there for as long as I knew of (5+ years)... probably never... both the manager and owner were like that... but it was still the popular bakery in town, cuz no one ever thought about it... They also discriminated against non Mexicans... which is both odd and not... the owner thought Mexicans would work harder for less... and the Mexican manager just didn't like working with non Mexicans... he seriously asked a native American if his family still wore hides and lived in a tepee and other shit like that... they had all kinds of other bad business practices (mold in the baking trays and pans, false advertising, over charging for things... we sold a loaf that I think was meant to have olive oil or something at a dollar more than the one that didn't, only they were the same. No one noticed. So, I guess that was all ok?