Is that flyer correct?
I believe the time should read "12:00AM EST" (Midnight) Tuesday not "12:00PM "(Noon). At least, that is if the 5AM GMT is correct. I think you mentioned wanting it to be 9PM out west so you guys could order it with ease, so midnight should be right. Just a heads up.
Edit: NM. I see the one on the site has it right.