Like everything, it totally depends on strain. My general guideline for short plants (not necessarily plump) is to veg to 3rd-5th internode and then switch to 12/12. Most of the time this will get you a plant with minimal side branching though. For plump, the best idea is to top or tie down multiple times and veg for longer, although some strains will stretch a ton and still end up getting tall.
Best bet is to grow indicas or autos if you want to stay short.
PP