FF Cha Ching Hot?

Cha Ching, this stuff "hot", I have Advanced Nutrients "overdrive" and was told it was hot and I'd probally burn my plants being a first timer. I'm at day 38 in flower and I'm using Fox Farm base nutrients. Anyway feel free to comment.
Cha Ching improves the taste and aroma by concentrating the plant oils into the flower, fruit or vegetable. Use Cha Ching in your hydroponics systems or for plants potted in soil. Comes in a dry formula that is water soluble.

i use the liquids at half strength and the solubles at 1/8 tsp per gallon. every other or every 3rd watering. i also feed with diluted strength also once mixed i water it down even more. i found that when i started using the solubles at 1/2 tsp. per gallon my leaf tips burned.
start out slow and see how they respond. i use sunshine mix for my grow medium.
and this schedule but at reduced strength.
http://www.foxfarmfertilizer.com/soilfeed.pdf